Othering & Media.

        The relationship between what is "normal" and what is "white" is the concept of othering. It is another branch in media representation that diminishes minorities by classifying them under a "white" category which represents the idea of what is natural and what is considered to be the norm. These terminologies are not meant to be considered as racial classifications but it has proposed many consequences due to its practices. Othering has a significant history, stemming back to its use in early Hollywood times. Specifically speaking, actresses and actors of colour were hired and given the roles of playing ethnic character such as Native American characters for instance, while actors of white American decent played the roles of characters similar to that profile. The process of this concept of othering had brought about clear distinction between white and non white actors and this has impacted today's culture in media.

                   "The notion of othering greatly influences the way media texts function in America"...

Taking rap music as a common example of difference or othering in media today, the genre is often characterized as a genre where most African Americans popularize it and thus making it a norm to be a place where a certain general population participate mostly with because it is accepted as what's normal and what society is used to. However rap artists of different races such as Eminem for example have changed this perception that rap is an all one type culture and nothing more. But what acts as the othering factor here is the difference between middle class, white individuals involved in the rap genre versus the African American rap culture norm proposed on society for years on end.