“Culture is one of the two or three most complicated words in the English language. This is so partly because of its intricate historical development, in several European languages, but mainly because it has now come to be used for important concepts in several distinct intellectual disciplines and in several distinct and incompatible systems of thought.”
Raymond Williams, Keywords (1976)
http://pubpages.unh.edu/~dml3/880williams.htm#N_1_
Culture defines what we consider reality to be. Media is a universal influence world wide, thus reflecting how much we consider to be our own realities and perceptions of what is real and what is not. There are no boundaries within culture and what media considers to be right and just. It is important for media companies keep every aspect of freedom of speech and expression as the main focus because the more audience they have to appeal to, the better. Media strives to paint the picture of having something made for everyone. This is the definition of culture. The influence of semiology is the ability for culture to act as a language. What we speak, express and communicate to one another and around the world. Signs, language are the key concepts of communication. What we speak is our language, which is stemmed from our culture; to be elaborated on in the following post.
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