Well, how does Ideology create us? How does it work? How does it even influence us to begin with? Think about back in the day, before religion became the base of some social structures, the way elders got the young to believe in their truths was through story telling. Myths of all kinds, no matter how unrealistic a dragon that was half human was capable of changing the weather with the snap of his fingers, spreading fire throughout the land when his people rebelled against him sounded - whatever it was, it was used to install a different sort of truth into their people.
"Ideological Processes: How Does Ideology Work?
1. Myth (Roland Barthes) – a sacred story or “type of speech” that confirms and reproduces ideologies in relationship to a cultural object such as a media artifact.
2. Doxa (Pierre Bourdieu) – knowledge that is beyond question—the “common sense” aspects of culture that supports certain ideologies as simply “the way things are”.
3. Hegemony (Antonio Gramsci) – the process by which one ideology subverts other competing ideologies and gains cultural dominance"
Ideology not only is a proposed way to live, our own personal idea of where the truth lies, its what we believe in and it is what we practice. Similar to culture, ideology embodies the same attributes of purpose and impact in each individual that abides by these ideologies - these ways of living and practices; whether forcefully or by genuine desire. “Ideological discourse not only speaks to us, it creates the us”.
Image source: Google Images.
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